Next monday Mark Zuckerberg the founder of Facebook will be in Berlin to kick off the campagn “Deutschland macht blau“. After 4 years of getting Facebook to the number one social network, Facebook wants to see more german students online, which are, by now still underrepresented on Facebook. StudiVZ the german alternative of Facebook, was founded in 2005 and is the leading german social network. Despite from all discussions about any copy and paste activities around the development of StudiVZ, they have over 10 millions users. Still Facebook and StudiVZ shared some undeniable visual simmilarities until the launch of Facebooks new design, the features and the way people use it are in detail very different.